Here is one of the guitar that was made in that era.
From my research and study on the internet, (thanks to many articles by Deke Dickerson and Bob Shade) I learned that Joe Hall worked at Semie's factory to exchange his money he paid for the undelivered custom guitar. Joe never got paid but learned a lot from Semie on guitar making. Later he joined and worked with Bob Crooks at Standel. Bob wanted to expand his successful amplifier lines and get into guitar business.
In the 60's, they had tried to put together a Mosrite like guitar line for a trade show and for an Ad in Downbeat Magazine. Here is the actual Ad:
I was very fortunate to acquire one of those guitars made for the show (see photo)
It looks like Joe had to make the guitar and the case by hand. I have noticed some Mosrite inspiration and influences on the guitar.
The case was hand made. The handle should not be placed right in the middle.
According to the ex owner, he purchased this guitar from a collector in Spain. The guitar was also featured in a Japanese Vintage guitar magazine. The guitar seemed to travel around the world. I am glad that it is back at home in the US.
I understand that the Standel guitar show wasn't successful and Joe parted with Bob and formed his own company; Hallmark. Joe took some left over parts and assembled some guitars at the new company. (the so called double logo guitars; with Hallmark logo on headstock and Standel's "S" logo on the body)
Anyone who can share their inputs or comments are appreciated.
Happy New Year!
