Good old marketing..
Anyway check out this little red rocket someone gave away made by hyundai. It has this great metallic red paint that looks like it would be a car color! LOL!! It was missing strings and was filthy. It had like 3 strings on it when I got it and they were so old but I plugged it in anyways just to see if it worked and to my surprise the guitar was giving off a nice think creamy guitar tone.. WT HECK? I thought this was going to be garbage. LOL
Put new strings on it and you guys WOULD NOT BELIEVE the tone of this guitar with new strings and a setup. The neck is great on it and it stays in tune very, very well. The loan pickup just shreds on this guitar for some reason. Its unexplainable it has such a tight sound and nice full thick perfectly balanced with mids, lows and highs that I have never heard come out of a cr#p pickup before.
![Image](http://i1187.photobucket.com/albums/z400/mesareccrew/hy.jpg)